Toyota to Cut New Prius Hybrid Base Price to $21,000, Offer 5 Trim Levels

Published April 21, 2009 at 6:22 p.m.
158185-toyota-to-cut-new-prius-hybrid-base-price-to--21-000--offer-5-trim-levels Photo: ToyotaCompetition is Good: Thank You HondaHere's something that should have happened years ago: Actual competition for the top spot in the dedicated-hybrid market. Thanks to the new Honda Insight which undercuts the Prius in price, Toyota is announcing a $1,000 price cut on the upcoming 2010 Prius, bringing the base price to $21,000, or $1,200 more than the


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