Aveda Gets Cradle-to-Cradle Certification for 7 Products, a Beauty Industry First

Published April 28, 2009 at 8:48 p.m.
181470-aveda-gets-cradle-to-cradle-certification-for-7-products--a-beauty-industry-first Photo credit: Getty ImagesScore another one for making pretty sustainable: Aveda has become the first beauty company in the world—and only the second American company in any industry—to receive the Cradle-to-Cradle (C2C) seal of approval, achieving Gold Level certification for seven of its products, as well as Silver Level certification for its packaging. Pioneered by sustainability consultancy McDonough Braungart Design Chemistry, the concept of


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