Honda & Toyota Making About $3,100 in Profits Per Hybrid

Published April 29, 2009 at 10:05 p.m.
185592-honda--amp--toyota-making-about--3-100-in-profits-per-hybrid Hybrid Cars: Not Exactly a Loss LeadersAccording to Japan's Nikkei, Toyota and Honda are making about ¥300,000 (US$3,100) on each hybrid they sell, a number similar to what they are making on gasoline-only cars. Of course, this doesn't take into account the investment in R&D that had to be made, but since that can be spread over many vehicles, over a long period of time, and since it can help automakers future-proof (a lot of hybrid tech will probably be useful in plug-in hybrids and electr


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