Toyota to Sell a Yaris-Based Hybrid for Around $15.7k in Late 2011

Published July 29, 2009 at 5:50 p.m.
414642-toyota-to-sell-a-yaris-based-hybrid-for-around--15-7k-in-late-2011 Photo: ToyotaShould have Better MPG Than PriusThere's a new kind of arms race on the road, except that this one doesn't involve bigger vehicles and more horsepower. Instead, the goal is to make hybrids with higher MPG and/or lower prices. The cheaper-than-the-Prius Honda Insight was the first salvo, even outselling the Prius in Japan in February, and coming down the pipeline is the even cheaper


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