Breakfast of Champions: Cereal With a Sustainable Footprint

Published Jan. 8, 2010 at 11:04 p.m.
An awakening in every bite. That's one of the catchy slogans for the flagship cereal of Nature's Path Organic...Flax Plus Pumpkin Granola launched an amusing and effective campaign emphasizing a healthy dose of sustainability with a crunchier taste. But egg, a Seattle-based marketeer, incorporated a level of transparency - and humor - in the campaign to reach more discerning breakfast eaters. Will this health food company be gobbled up by corporate conglomerates that have snatched the likes of Kashi and Cascadian Farms?


Back | Read more at Treehugger Food and Health Feed